About Anuroop Wiwaha - Marathi Matrimonial Site

Anuroop Wiwaha was established by Mrs Anjali Kanitkar in 1975 and has, since its inception, worked hard in the field of match-making with a passion and personal touch. Dr Gauri Kanitkar, daughter of the famous Vasantrao 'Khauwale' Patankar, too, got associated with Anuroop and started working alongside her mother-in-law after being married into the family in 1981. With nearly 4 decades under its belt, Anuroop has lived up to its name which means 'ideal'. With more than 90,000 successful marriages to show, it is fair to say that after heaven, the best place where marriages are made is Anuroop. If you don't believe us, ask those 90,000 candidates who completely agree with us!

Here, we offer you a number of services and help which is essential for you to choose your life partner. Anuroop conducts more than 100 events throughout the year, which include the Melawas, group sessions, guidance events, workshops and seminars. These events include pre-marital counselling for parents and the candidates (prospective brides and grooms), talk shows regarding the problems and issues that are common with marriage, lectures by experts regarding horoscopes etc.

Dr Gauri initially began looking after the accounts at Anuroop and worked full-time at a nationalised bank for over 20 years. Gradually, she began to take charge of the operations at Anuroop and focused fully on it after opting for voluntary retirement from her service in 2000. Under her Leadership, Anuroop has expanded with several branches in Maharashtra and a couple of them outside the state too. She has also worked as a family counsellor at Muktangan De-addiction Centre and is certified in Rational Emotive Behaviour Therapy of IPH, Thane. She is a certified pre-post marital counsellor.

She finished her PhD in 2019. Her thesis was based on 'the changes that took place in the marriage system over the period of the last hundred years and its depiction in Marathi theatre plays.

Actively engaging with youth, Dr Gauri has networked with prospective brides and grooms, young married couples, and parents of prospective brides and grooms and has made it her mission to simplify the process of finding the right match with help of her counselling.

And now, with exponential growth in Anuroop's branches, the family's third generation has set foot in the business, with Ameya Kanitkar, elder son of Gauri Kanitkar, looking after the Technical Department in Anuroop. He possesses a Master’s Degree in Information Systems Management from Carnegie Mellon University, Pittsburgh PA, USA. Ameya Kanitkar has been instrumental in launching the Anuroop Wiwaha Website, mobile application, and services for all to access online. Apart from helping set up anuroopwiwaha.com, he looks after the technical coordination and website & app security, which makes the candidate, feel safe and secure while searching for their “Anuroop” companion.

Tanmay Kanitkar, the youngest son of Gauri, has also joined the organisation in full capacity and is involved in bringing in a new perspective and is willing to take tradition and technology forward hand-in-hand. He finished his LLB and MSc (Communication Studies) from Savitribai Phule Pune University. Being a good leader and an accomplished orator has helped him conduct many successful Anuroop events in India and abroad. His primary focus is on improving the quality of service and introducing new features and services. With all these responsibilities he also takes care of daily office operations and is involved in Branch Management and Marketing.